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Case
-
Reference no. IMD-7-2186
New product
Compact case
Published by:
Institute for Management Development (IMD) (2020)
Version:
06.08.2020
Revision date:
04-Sep-2020
Length:
4 pages
Data source:
Generalised experience

Abstract

In the US, before performing surgery on a patient, a doctor first requests the patient's insurance provider to approve the cost of surgery. To do so, the insurance company asks an expert to decide whether the surgery is necessary (make a 'go/no-go decision'). Sandra is the CEO of RW Health (RWH), a start-up that brokers a product (decisions on whether to authorize medical procedures) between suppliers (professors at partner medical schools) and clients (insurance companies). The demand for RWH's service is growing rapidly, and Sandra's biggest challenge is to deliver enough decisions. To increase its capacity, RWH recently signed an agreement with Major Medical School. However, last night, the director of MMS, informed Sandra that MMS would not be able to provide what it had contractually agreed to. What should Sandra do?

Topics

Decision making; Problem solving; Strategic thinking; Medical diagnostics; Demand growth; Contract renegotiation; Evaluating options; Strategy; Medical diagnosis

Setting

Geographical setting

Country:
United States

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