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Published by:
Institute for Management Development (IMD) (2020)
Version:
09.09.2020
Revision date:
01-Oct-2020
Length:
7 pages
Data source:
Field research

Abstract

This is part of a case series. Start-up Matternet entered in 2017 the market of drone-based delivery of medical samples in Switzerland, via an investment from Swiss Post. Following two consecutive incidents in 2019 during which the drones fell mid-air to the ground, Matternet was caught between its growth imperative and its investor's increasing concern regarding its public image and the safety of the technology. Regulatory evolutions in the USA and a partnership with logistics behemoth UPS allowed the company to shift most of its operations to the USA in 2019.

Topics

Strategy; Management; Innovation; Drone; Disruptive innovation; Logistics services; Business model; Service delivery; Entrepreneurship; Investor relations; Medical services; Start-up

Setting

The events covered by this item took place in 2017-2020.

Geographical setting

Region:
Europe
Countries:
Switzerland; United States

Featured companies

Company name:
Poste Suisse
Industry:
Transportation; Shipping
Company name:
Matternet
Industry:
Transportation; Shipping

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