Product details

Share this page:
Thumbnail image for 520-0110-6
Technical note
-
Reference no. 520-0110-6
Subject category: Marketing
Authors:
Published by:
London Business School (2020)
Version:
October 2020
Length:
14 pages
Data source:
Field research

Abstract

Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands were first capitalized on post-M&A balance sheets. Brands are also valued for non-reporting purposes.

Topics

Marketing

Access this item

casecent.re/p/172497
View our pricing guide
or to see prices.

Reviews & usage