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Reference no. 320-0304-1
New product
Compact case
Published by:
London Business School (2020)
October 2020
4 pages
Data source:
Field research


The case describes how Pret a Manger - a London casual-dining institution - was significantly adversely impacted by the COVID-19 pandemic, and how they tried to pivot by launching several business experiments in fast succession. The long-term outcome of these experiments was far from certain, but the case provides a solid basis for evaluating their potential merits and pitfalls.

Teaching and learning

This item is suitable for undergraduate, postgraduate and executive education courses.


Strategy; Pandemic; Franchise

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