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Reference no. 9-720-429
Published by:
Harvard Business Publishing (2020)
16 June 2020
Revision date:
34 pages
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In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort zones and embrace new strategic initiatives to stay relevant. But which initiatives, executed where, when and how, would enable IKEA to achieve its goals in a way that was profitable while creating an IKEA they would want to pass on to the next generation of co-workers and customers?


Business models; Core purpose; Customer relationship management; Disruption; Emerging markets; Focusing on customers; General management; Marketing; Mission statement; Organizational culture; Strategy; Transformations
> 1 billion; Large
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