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Exercise
-
Reference no. UVA-M-1010
New product
Subject category: Marketing
Authors:
Published by:
Darden Business Publishing (2021)
Version:
26 February 2021
Revision date:
10-Mar-2021
Length:
2 pages
Data source:
Published sources

Abstract

This exercise aims to provide a rich discussion around marketing research. Specifically, this exercise presents 10 mini-scenarios that could be resolved with proper marketing research techniques. This exercise can be used as a midterm exam or an in-class exercise to summarize and discuss different marketing research techniques, along with their pros and cons.

Topics

Techniques; Scenarios; Decision-making; Advertising & promotion; Branding; Consumer marketing; Marketing research; Marketing strategy; New product development

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