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Published by:
Institute for Management Development (IMD) (2021)
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9 pages
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In 2020, the global fashion industry was faced with substantial disruptions. The COVID-19 pandemic had had disruptive consequences, both on the demand and supply sides. But the fashion industry was in distress long before the pandemic struck. In the last decade, the industry had come under intensifying scrutiny for being exploitative, environmentally damaging, and unsustainable. Numerous stakeholders were increasingly concerned about environmental issues, such as the impact of textile production and waste on climate change, as well as social issues, such as exploitative labor conditions for low-wage workers at the bottom of the value chain, especially in developing countries. Emilie had been asked to prepare a proposal on the future of the fashion industry in the post-pandemic era. She was due to present her proposal to the board the following Monday.


Strategy; Fashion; Digital; Digital disruption; Disruption; Sustainability; Sustainability strategy; Circular economy; Fast fashion; Coronavirus; Pandemic; Innovation; Crisis management; Decent work conditions; Industry innovation


The events covered by this item took place in 2019-2021.

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Apparel and fashion

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