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Published by:
Institute for Management Development (IMD) (2021)
Version:
16.03.2021
Revision date:
29-Apr-2021
Length:
22 pages
Data source:
Published sources

Abstract

The case walks the readers first through the Cambridge Analytica scandal, eliciting its effect and presenting an overview of the analysis the infamous company did. Readers are then introduced with simple steps on how a similar approach may be used today - running surveys on inconspicuous questions very affordably and quickly, and creating simple analytical models (linear and logistic) to infer respondents' age and gender. The raw survey data is available upon request to the co-authors.

Topics

Digital; Strategy; Analytics; Personality measurement; Survey; Scandal; Statistics; Linear model; Logistics software; Data privacy; General Data Protection Regulation; Justice; Strong institution; Peace; Data analytics; Politics

Setting

The events covered by this item took place in 2016-2018.

Geographical setting

Region:
World/global

Featured company

Company name:
Cambridge Analytica

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