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Reference no. 9B21M040
New product
Published by:
Ivey Publishing (2021)
Revision date:
3 pages
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This short technical note offers a multi-step process for how to analyze a strategy case. The technical note makes reference to frameworks and tools found in the following strategy textbook: Mary M Crossan, Cara C Maurer, W Glenn Rowe, and Michael J Rouse, Strategic Analysis and Action, 10th ed (Toronto, ON: Pearson Publishing, 2021) [forthcoming]. This note explains that cases have no single correct answer and that if the analysis has no tensions, chances are that something is missing! Linkages between different elements may need to be reassessed; also, teams are a great asset for generating different perspectives and opinions. Finally, analysts must ask themselves if they are able to actually deliver the value they are promising to their customers and if their strategic goals are realistic given external conditions.

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This item is suitable for undergraduate and postgraduate courses.


Strategic analysis; Strategy; General management/strategy
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