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Authors:
Published by:
Cambridge Judge Business School, University of Cambridge (2003)
Length:
19 pages
Data source:
Field research

Abstract

The Abcam case was developed from a study of the organisation in 2002 to 2003. The case study is concerned with the strategic development of a small web-based intermediary in the ''Silicon Fen'' of Cambridge, England in the aftermath of the dot com boom and bust. The CEO is faced with some key decisions as to the appropriate business model to pursue in a dynamic and fast growing life science industry. The case is suitable for a wide range of courses concerned with the growth and strategic management of small Internet-based firms, whether they are in entrepreneurship, marketing, information systems, e-business, or the strategy and innovation area. The case is comprehensive in scope but is not difficult and as such is relevant for both senior undergraduate as well as postgraduate levels. The teaching note provides additional material to help teachers in the preparation and delivery of the case to their students. It contains sections on teaching objectives and approach, questions for group discussion, analysis of case and suggestions for additional reading.

Topics

Electronic markets; Electronic marketplace; Business models; Industry dynamics; Technology strategy; Entrepreneurship
Location:
Size:
40 product range
Other setting(s):
2001-2002

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