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Case
-
Reference no. UVA-M-0650
Compact case
Subject category: Marketing
Published by:
Darden Business Publishing (2001)
Version:
25 March 2014
Revision date:
17-Apr-2014
Length:
2 pages
Data source:
Published sources

Abstract

This case contains the instructions for a hands-on data-mining exercise. The purpose of the exercise is to identify high value customers of an online retailer in order to give them VIP treatment. The exercise uses purchase data for 60,000 customers. The background is described in 'Customer Care at eTots.com'.

Topics

Data analysis; Marketing management; Marketing
Industry:

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