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Management article
-
Reference no. 89305
Authors:
Published by:
Harvard Business Publishing (1989)
 
in "Harvard Business Review"
Length:
5 pages

Abstract

The best European managers are preparing for the essential challenges of European unification: 1) reduce overcapacity; 2) build scale; 3) recognize international competition; and 4) work to homogenize local tastes.

Topics

Competition; Europe; International business; International trade

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