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Management article
Reference no. 89310
Published by:
Harvard Business Publishing (1989)
in "Harvard Business Review"
7 pages


Europe is determined to achieve economic unity and to compete on at least equal terms with America and Asia. American companies should plan now to meet heavier competition from Europe and to exploit the new European market. U.S.-based multinationals need pan-European strategies. Improved transport, reduction of regulatory barriers, and new alliances make local focus dangerous. Companies exporting to Europe have two concerns: strengthened European competition and increased European protectionism.


Competition; Europe; International business; International trade

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