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Case
-
Reference no. 9-705-508
Prize winner
Published by:
Harvard Business Publishing (2005)
Version:
27 February 2009
Length:
26 pages
Data source:
Field research
Notes:
To maximise their effectiveness, colour items should be printed in colour.

Abstract

When is it possible to create a dual advantage of being both low cost and differentiated? In this case, students assess whether Samsung Electronics has been able to achieve such a dual advantage, and if so, how this was possible. Moreover, Samsung Electronics' long-held competitive advantage is under renewed attack. Students can also assess how Samsung should respond to large-scale Chinese entry into its industry.

Teaching and learning

This item is suitable for postgraduate courses.

Topics

Globalization; International business; International management; Technology; Competition; Competitive advantage; Strategy

Setting

The events covered by this item took place in 2005.

Geographical setting

Region:
Asia
Countries:
China; South Korea

Featured company

Company name:
Samsung Group
Employees:
10000+
Industry:
Electronic components; Semiconductors

Featured protagonist

  • Kun Hee Lee (male), Chairman

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