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Published by:
IBS Center for Management Research (2005)
Length:
11 pages
Data source:
Published sources

Abstract

The case discusses the 'Access to Electricity' programme initiated by ABB (Asea Brown Boveri) as part of its corporate social responsibility activities in a few less developed parts of the world. The programme was begun at Ngarambe, a village situated near the Selous Game Reserve in Tanzania. Here, the programme was able to bring electricity to Ngarambe and the project helped in the economic and social development of the village, while taking care of environmental concerns. ABB used the 'Access to Electricity' project as a learning experience and committed itself to undertaking more such corporate social responsibility activities with the long term aim of generating stable revenues.

Teaching and learning

This item is suitable for postgraduate courses.

Topics

ABB (Asea Brown Boveri); Power equipment; Tanzania; Corporate social responsibility (CSR); Sustainable development; Triple bottom line approach; International Labour Organisation; Organisation for Economic Co-operation and Development (OECD); International Energy Agency; Selous game reserve; World Wide Fund for Nature; Ngarambe; Electricite de France; United Nations Development Programme (UNDP); ‘Access to Electricity’
Location:
Industry:
Size:
Large
Other setting(s):
2004-2005

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