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Note
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Reference no. 9-506-021
Subject category: Marketing
Authors:
Published by:
Harvard Business Publishing (2005)
Version:
3 April 2009
Length:
10 pages
Data source:
Generalised experience

Abstract

Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization / discrimination. A rewritten version of an earlier note.

Topics

Marketing; Marketing strategy; Pricing

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