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Published by:
WHU - Otto Beisheim School of Management (2006)
29 pages
Data source:
Field research


The case study is situated in the airport industry and deals with the internationalisation strategy of Fraport, the airport operator of Frankfurt Airport in Germany. In particular, it deals with Fraport''s intention to enter the Chinese market by a joint venture (JV) with Shanghai Airport Authority (SAA) in summer 2005. The story is centred on the project director of the global investments and management department of Fraport who has the task to conceive and implement a comprehensive strategy for internationalising the airport operator''s businesses. The case deals with the question whether or not to enter the Chinese market. In order to enable a sound decision-making and profound analysis, this case provides the students with a multitude of information, including company - and country - specific data, information about main international competition as well as the company''s business activities, key success factors and core competencies. The case study further gives a description of the development of the target market and a brief description of the possible JV partner, SAA. It also gives an overview of the importance of the JVs performance for Fraport, especially after the privatisation, and explains the necessity for Fraport to further expand internationally.


Aviation; Airport; International; Internationalisation; International expansion; Germany; China; Joint venture; Investment; Foreign; International business; International management; Market entry; Service; Airline
24,000 employees
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