Product details

Share this page:
Published by:
Asian Business Case Centre (2007)
Version:
19 Mar 2012
Revision date:
24-Sep-2012
Length:
12 pages
Data source:
Field research

Abstract

This case illustrates the process and challenges of designing a new product and then making it a reality. It examines a myriad of product development, manufacturing and launch challenges confronting entrepreneurs with resource constraints. It does this from two perspectives: that of a product designer and that of an entrepreneur and business owner. Thus, the issues are both creative and practical.

Topics

New product development; Entrepreneurship; Design thinking; Innovation and product development; Outsourcing; China operations; Supply chain management
Location:
Other setting(s):
2011

Access this item

casecent.re/p/76518
View our pricing guide
or to see prices.

Reviews & usage