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Case
-
Reference no. 300-002-1
Published by:
INSEAD (1999)
Version:
08.2011
Revision date:
07-Nov-2011
Length:
17 pages
Data source:
Field research

Abstract

The case describes the evolution of the start-up company CargoLifter from the concept, to secured funding and the beginning of large scale technical development. The company has proven the concept of a new logistics market, the transport of very heavy and oversized cargo with a newly developed airship. The case describes how the original business idea drove technical development, funding, and organisational design.

Topics

Entrepreneurship; Start-up; Air transport; Airships; Market creation; Financing a start-up; Logistics; Alliances
Location:
Industry:
Size:
300 employees
Other setting(s):
1999

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