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Published by:
Harvard Business Publishing (2008)
Chapter from:
"Data Driven: Profiting from Your Most Important Business Asset"
29 pages


This chapter focuses on the current state of data and information quality in the typical organization. The author discusses seven common data quality issues, including poor data definition and organizational confusion. Real-life examples, such as the subprime mortgage meltdown, demonstrate the need for developing a keen eye for the roles that data play in your organization, including operations, delayed decisions, and misinformed strategies. This chapter is excerpted from ‘Data Driven: Profiting from Your Most Important Business Asset'.


Analytics; Data management

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