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Published by:
Stanford Business School (2006)
16 April 2009
32 pages
Data source:
Field research


Founded in April 2004 by a former sports agent and a famed blackjack player from MIT, PROTRADE offered an Internet-based stock market for athletes. The start-up company utilized sophisticated algorithms - which were substantively derived from a book and its protagonist - to compute the value of athletes'' performance. PROTRADE was targeting primarily two markets: the on-line sports content market and the fantasy sports market. The case tracks the company''s progress from idea to launch and focuses on its strategic alternatives for generating revenues.


Sports; Stock exchanges; Business models; Entrepreneurs; Entrepreneurial management; Venture capital; Internet

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