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Reference no. 310-127-1
Published by:
Cambridge Judge Business School, University of Cambridge (2009)
23 pages
Data source:
Field research


This case explores how ARM has nurtured the creation of a business ecosystem comprising a large network of different types of partners to develop competitive advantage in the semi-conductor industry between 1990 and 2009 and become a leading global player whose IP lies at the core of 95% of mobile phones produced in the world. The case enables students to compare and contrast this ecosystem strategy with the alternative, vertically-integrated business model adopted by Intel. It allows discussion of what a nodal player can do to promote and manage the dynamic growth of a global partner ecosystem as a new type of organisational form that can enhance its own competitive advantage and magnify limited resources, while also maintaining a win-win relationship with its partners.


Ecosytems; Alliances; Global strategy; Intellectual property; Technology; Partnerships; Knowledge management; Value chain; Competitive strategy
GBP300 million turnover
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