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Supplement
-
Reference no. E163C
Compact case
Subject category: Entrepreneurship
Published by:
Stanford Business School (2003)
Version:
14 July 2003
Length:
1 pages
Data source:
Field research

Abstract

This is supplemental material to (E163A) 'Med-Mart: Transitioning the Business Model (A)', and (E163B), and should be handed out in class as discussion progresses. The results, one year later, of Med-Mart CEO Peter Kelly's revised business strategy and new sales compensation plans are presented for consideration.

Topics

Sales compensation; Sales management; Sales agents; Entrepreneurship; Strategy implementation; Business models
Size:
200 employees, USD18 million revenues
Other setting(s):
1995

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