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Case
-
Reference no. 9B04D008
Published by:
Ivey Publishing (2005)
Version:
2011-01-04
Length:
12 pages
Data source:
Field research

Abstract

A summer intern student at 3M Health Care must analyse the health care division''s logistics systems and report her findings to the vice-president of 3M Health Care Markets. The vice-president is most interested in the recommendations for the proposed changes to the existing method of distributing products to Canadian hospitals. This case provides sufficient information for students to assess the quantitative and qualitative issues relating to direct distribution versus maintaining its current supply chain structure of using valu-added resellers.

Topics

Distribution; Hospitals; Sales strategy; Logistics
Location:
Industry:
Size:
Large
Other setting(s):
2003

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