Joanne Lawrence on cases encouraging classroom role play

Joanne LawrenceJoanne Lawrence won the Ethics and Responsibility 2018 Award with her case ‘Sustainability as Opportunity: Unilever’s Sustainable Living Plan’.

Joanne discusses why she chose Unilever as a case subject, encouraging role play in the classroom through cases and tips for fellow case authors.

Unilever Vice President (Global Sustainable Business) Karen Hamilton, who Joanne worked closely with on the case, also talks about how her company's involvement in the case benefits them.

Joanne is Global Professor of Business & Society at Hult International Business School’s Boston campus.

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