Kamran Kashani on case teaching and writing

Kamran KashaniIn these two video clips, Kamran Kashani, Emeritus Professor of Marketing and Global Strategy at IMD, shares his key insights into case teaching and writing.

He reveals his top tips for case teaching, including knowing the case inside-out, making sure you know your students, and the vital importance of a teaching plan. He also discusses the secrets of successful case writing, the need for a great story, and if field-researched cases are the best.

Case teaching

Case writing

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