Meet award winners Joerg Niessing and David Dubois

Joerg Niessing and David DuboisJoerg and David won the Marketing 2018 Award with their case AccorHotels and the Digital Transformation: Enriching Experiences Through Content Strategies Along the Customer Journey case.

Joerg and David discuss why marketing is such a popular case subject, the benefits of teaching your own cases and producing them to a certain length.

Joerg is Affiliate Professor of Marketing at INSEAD and David is Associate Professor of Marketing.

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