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Case
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Reference no. 301-097-1
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 35 pages
Data source: Field research

Abstract

This is the third of a three-case series (301-095-1 to 301-097-1) about Amer Group, a European company in the process of increasingly diversifying away from Finland, towards Europe, the USA and Southeast Asia. In early 1994, Amer belonged to the top 25 corporations in Finland, specialising in international consumer goods. Business areas include sporting goods with such brands as Wilson and McGregor, tobacco, paper, publishing and printing, and automotive with imported cars. The case is a cross-functional case, where the student should take into consideration the strategic choices (in terms of growth), implementation of those strategies as well as the issue of balance sheet constraints.
Location:
Industry:
Size:
FIM7 billion turnover, 6,000 employees
Other setting(s):
1994

About

Abstract

This is the third of a three-case series (301-095-1 to 301-097-1) about Amer Group, a European company in the process of increasingly diversifying away from Finland, towards Europe, the USA and Southeast Asia. In early 1994, Amer belonged to the top 25 corporations in Finland, specialising in international consumer goods. Business areas include sporting goods with such brands as Wilson and McGregor, tobacco, paper, publishing and printing, and automotive with imported cars. The case is a cross-functional case, where the student should take into consideration the strategic choices (in terms of growth), implementation of those strategies as well as the issue of balance sheet constraints.

Settings

Location:
Industry:
Size:
FIM7 billion turnover, 6,000 employees
Other setting(s):
1994

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