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Case
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Reference no. 301-116-1
Published by: Aalto University School of Economics (formerly HSE)
Published in: 2001
Length: 13 pages
Data source: Field research

Abstract

Medident is a private dental clinic in Helsinki, Finland. The clinic has been operating 15 years but a few years ago the two owners started to formulate a strategy for their service company. They had realised that even a dental clinic cannot survive without a strategy. They also discuss expansion strategies. One is in favour of the Baltic countries and Russia as a potential market, another that of expansion in Finland.
Location:
Industry:
Other setting(s):
1994

About

Abstract

Medident is a private dental clinic in Helsinki, Finland. The clinic has been operating 15 years but a few years ago the two owners started to formulate a strategy for their service company. They had realised that even a dental clinic cannot survive without a strategy. They also discuss expansion strategies. One is in favour of the Baltic countries and Russia as a potential market, another that of expansion in Finland.

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Location:
Industry:
Other setting(s):
1994

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