Subject category:
Strategy and General Management
Published by:
Aalto University School of Economics (formerly HSE)
Length: 5 pages
Data source: Field research
Abstract
In March 1998, the owner and managing director of a small electronic company in Tampere, Finland, was considering a request from his biggest account, BMW in Germany. BMW had asked him to quote test equipment for its new car plants in China, India and Mexico. Mr Laine wondered what impact this would have on his business as a whole.
About
Abstract
In March 1998, the owner and managing director of a small electronic company in Tampere, Finland, was considering a request from his biggest account, BMW in Germany. BMW had asked him to quote test equipment for its new car plants in China, India and Mexico. Mr Laine wondered what impact this would have on his business as a whole.