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Published by: Stanford Business School
Originally published in: 2013
Version: 4 December 2015
Revision date: 09-Feb-2016

Abstract

Having identified his 'needs and dreams,' Paul Schroder had to figure out what to do next. Putting emotions aside, he needed to identify the best options to come up with the required amounts of liquidity at the right times. As Schroder thought through the issues, he viewed his company, Travel Imagination, as the key to his goals. He could continue to manage and own the business, but he was concerned about this asset's concentration and unpredictability in his portfolio. While he was confident that the direct mail company could successfully face the Internet challenge, he was concerned that he might be wrong, and that he would expose his family to too much risk. He knew that he had too much wealth concentrated in this one company, and bad things can happen to good companies. His future support for his daughter Emily depended on it. This case describes a hypothetical investor faced with the challenges of asset allocation, diversification, family businesses, risk, and leverage.
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Abstract

Having identified his 'needs and dreams,' Paul Schroder had to figure out what to do next. Putting emotions aside, he needed to identify the best options to come up with the required amounts of liquidity at the right times. As Schroder thought through the issues, he viewed his company, Travel Imagination, as the key to his goals. He could continue to manage and own the business, but he was concerned about this asset's concentration and unpredictability in his portfolio. While he was confident that the direct mail company could successfully face the Internet challenge, he was concerned that he might be wrong, and that he would expose his family to too much risk. He knew that he had too much wealth concentrated in this one company, and bad things can happen to good companies. His future support for his daughter Emily depended on it. This case describes a hypothetical investor faced with the challenges of asset allocation, diversification, family businesses, risk, and leverage.

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