Product details

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Case
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Reference no. 9B10A025
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2010
Version: 2010-11-30
Length: 12 pages
Data source: Field research

Abstract

Kiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company''s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business''s advertising to laptop computers by means of a laptop ''skin.'' The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to reach the student market, what to charge clients and what to pay the team of students displaying the laptop skins.
Location:
Industry:
Size:
Small
Other setting(s):
2010

About

Abstract

Kiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company''s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business''s advertising to laptop computers by means of a laptop ''skin.'' The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to reach the student market, what to charge clients and what to pay the team of students displaying the laptop skins.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2010

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