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Case
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Reference no. 9B10E024
Subject category: Entrepreneurship
Published by: Ivey Publishing
Originally published in: 2011
Version: 2011-02-11
Length: 24 pages
Data source: Field research

Abstract

In this dialogue-styled situation, Binnj chief executive officer (CEO) has assembled a team of people for a 100-day ''science experiment'' to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps. This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities and the challenges of prioritizing decisions.
Location:
Industry:
Size:
Small
Other setting(s):
2010

About

Abstract

In this dialogue-styled situation, Binnj chief executive officer (CEO) has assembled a team of people for a 100-day ''science experiment'' to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market - a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps. This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities and the challenges of prioritizing decisions.

Settings

Location:
Industry:
Size:
Small
Other setting(s):
2010

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