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Prize winner
Case
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Reference no. 311-048-1
Subject category: Strategy and General Management
Authors: Jasjit Singh (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 04.2014
Revision date: 8-May-2014
Length: 13 pages
Data source: Published sources
Topics: Strategic innovation; Emerging markets; Bottom of the pyramid; Value innovation; Blue Ocean Strategy; Multinational strategy; Global strategy; India
Share a link: https://casecent.re/p/100164
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Abstract

This is part of a case series. The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets. The (A) case is designed for teaching one or more of the following: 1. Strategic innovation (Blue Ocean Strategy) 2. Business models for bottom of pyramid (BOP) markets 3. MNC strategy in emerging markets.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
World/global
Country:
India

Featured company

GE Healthcare
Employees:
10000+
Turnover:
USD 17 billion
Industry:
Health care
Teaching note
-
Reference no. 311-048-8
Subject category: Strategy and General Management
Authors: Jasjit Singh (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 03.2014
Revision date: 27-Mar-2014
Length: 9 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 311-049-1
Subject category: Strategy and General Management
Authors: Jasjit Singh (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 03.2014
Revision date: 27-Mar-2014
Length: 2 pages
Data source: Published sources
Topics: Strategic innovation; Emerging markets; Bottom of the pyramid; Value innovation; Blue Ocean Strategy; Multinational strategy; Global strategy; India
View full details

About

Abstract

This is part of a case series. The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets. The (A) case is designed for teaching one or more of the following: 1. Strategic innovation (Blue Ocean Strategy) 2. Business models for bottom of pyramid (BOP) markets 3. MNC strategy in emerging markets.

Teaching and learning

This item is suitable for postgraduate and executive education courses.

Settings

Time period

The events covered by this case took place in 2010.

Geographical setting

Region:
World/global
Country:
India

Featured company

GE Healthcare
Employees:
10000+
Turnover:
USD 17 billion
Industry:
Health care

Related

Teaching note
-
Reference no. 311-048-8
Subject category: Strategy and General Management
Authors: Jasjit Singh (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 03.2014
Revision date: 27-Mar-2014
Length: 9 pages
Data source: Published sources
View full details
Compact case
Case
-
Reference no. 311-049-1
Subject category: Strategy and General Management
Authors: Jasjit Singh (INSEAD)
Published by: INSEAD
Originally published in: 2011
Version: 03.2014
Revision date: 27-Mar-2014
Length: 2 pages
Data source: Published sources
Topics: Strategic innovation; Emerging markets; Bottom of the pyramid; Value innovation; Blue Ocean Strategy; Multinational strategy; Global strategy; India
View full details
Awards, prizes & competitions
2014 - The Case Centre Awards - category winner