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Financial reporting for all listed companies is a long established practice, which more recently has been complemented by corporate social responsibility or sustainability reporting. However, the reporting of nonfinancial information related to environmental, social and governance performance remains largely voluntary. Although still an embryonic management practice, the authors believe that ''integrated reporting'' of a company''s financial and nonfinancial performance into a single document is about to take off, as market and regulatory forces push more companies to adopt this practice. In doing so, companies will face a number of challenges, which the authors say can be efficiently dealt with via cloud computing. The disruptive idea of integrated reporting combined with the disruptive innovation of cloud computing will enable companies to make much more informed decisions about how they are using financial, natural and human resources to meet both financial and nonfinancial performance objectives. The result will be more sustainable company strategies that will contribute to a more sustainable society.