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Case
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Reference no. C28-11-019
Spanish language
Published by: Tecnologico de Monterrey
Originally published in: 2008
Version: 10 November 2008

Abstract

In 2005, entered the low-cost airlines (ABC) in Mexico, following the model presented in Europe and United States of America. Additionally, Mexicana de Aviacion ceased to be owned by the Government to become private. In 2008, year in which a crisis is presented in the USA and the rising price of oil, are variables that managers of ABC should consider in their planning. Students should develop an industry analysis to determine which of the ABC will take off at all or some of them close.
Location:
Industry:
Size:
Large
Other setting(s):
2008

About

Abstract

In 2005, entered the low-cost airlines (ABC) in Mexico, following the model presented in Europe and United States of America. Additionally, Mexicana de Aviacion ceased to be owned by the Government to become private. In 2008, year in which a crisis is presented in the USA and the rising price of oil, are variables that managers of ABC should consider in their planning. Students should develop an industry analysis to determine which of the ABC will take off at all or some of them close.

Settings

Location:
Industry:
Size:
Large
Other setting(s):
2008

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