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Case
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Reference no. 9-303-S13
Spanish language
Subject category: Entrepreneurship
Published by: Harvard Business Publishing
Originally published in: 1985
Version: 15 November 1987
Length: 19 pages
Data source: Field research
Notes: Customers will need to be registered on the Harvard Business Publishing website in order to view the video. http://cb.hbsp.harvard.edu/cb/search/9-386-019?Ntk=HEMainSearch&N=0

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.
Location:
Industry:
Size:
USD3 billion sales
Other setting(s):
1984

About

Abstract

This is a Spanish version. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Outlines alternative mechanisms for getting into business. Shows the means by which an experienced entrepreneur can gain control over the necessary resources in order to lower the fixed costs of business entry. Provides a mechanism for discussing the role of experience, credibility, and contacts in the development of a nonbusiness venture.

Settings

Location:
Industry:
Size:
USD3 billion sales
Other setting(s):
1984

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