Product details

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Case
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Reference no. 9-503-S04
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 24 November 1997
Length: 24 pages
Data source: Field research

Abstract

This is a Spanish version. The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.
Size:
$2 billion revenues
Other setting(s):
1991

About

Abstract

This is a Spanish version. The worldwide sales and marketing manager must determine the degree to which pricing strategy and tactics should be standardized or left to the discretion of the DHL subsidiary in each country.

Settings

Size:
$2 billion revenues
Other setting(s):
1991

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