Product details

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Case
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Reference no. 9-503-S11
Spanish language
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 15 May 1995
Length: 37 pages
Data source: Field research

Abstract

This is a Spanish version. Nestle Co's Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly USD100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.
Location:
Industry:
Size:
USD150 million revenues
Other setting(s):
1990

About

Abstract

This is a Spanish version. Nestle Co's Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly USD100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.

Settings

Location:
Industry:
Size:
USD150 million revenues
Other setting(s):
1990

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