Spanish language
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 28 February 2005
Revision date: 08-May-2019
Length: 26 pages
Data source: Published sources
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Abstract
This is a Spanish version. Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a US factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian manufacturer entering the United States; brand building and price positioning; the sourcing location decision trade-off between production costs and logistics costs; the role of change in the US appliance distribution channels; global and regional competitive analysis; the response of US competitors to the global sourcing evolution; and the time horizons of Chinese company management.
Location:
Industry:
Size:
Gross revenue USD10 billion, 35,000 employees
Other setting(s):
2003-2004
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 April 2011
Revision date: 14-Jul-2011
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 April 2011
Revision date: 13-Jul-2011
Length: 23 pages
Data source: Published sources
About
Abstract
This is a Spanish version. Haier, the first Chinese consumer durable brand in the United States, succeeded in the compact refrigerator, freezer, and air conditioner markets and then built a US factory to enter the full-size market. Issues include the value of a local entrepreneur to the Asian manufacturer entering the United States; brand building and price positioning; the sourcing location decision trade-off between production costs and logistics costs; the role of change in the US appliance distribution channels; global and regional competitive analysis; the response of US competitors to the global sourcing evolution; and the time horizons of Chinese company management.
Settings
Location:
Industry:
Size:
Gross revenue USD10 billion, 35,000 employees
Other setting(s):
2003-2004
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 April 2011
Revision date: 14-Jul-2011
Length: 13 pages
Data source: Published sources
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 21 April 2011
Revision date: 13-Jul-2011
Length: 23 pages
Data source: Published sources