Subject category:
Strategy and General Management
Published by:
International Institute for Management Development (IMD)
Length: 48 minutes
Data source: Field research
Notes: File size 3.54GB. Click for more information.
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Abstract
This video is to accompany the case. It describes how in December 2004, Julie Gilbert, vice president and leader of the high-end male consumer business group at Best Buy had a vision and decided to launch WOLF, the Women's Leadership Forum. WOLF@Best Buy became a network of thousands of employees and consumers working with individuals, brands, partners, stores and communities to help Best Buy build strong woman leaders and capture a greater share of the female consumer electronics market. The 48-minute video consists of two parts: The first part shows Julie interacting with participants in a class setting filmed in 2009; the second part shows highlights of the WOLF annual conferences held from 2005 to 2008. The sections cover: Taking risks, Vision for WOLF, WOLF business case, Cultural change, Alpha wolves, Give back, WOLF outside of Best Buy, Leadership challenge.
About
Abstract
This video is to accompany the case. It describes how in December 2004, Julie Gilbert, vice president and leader of the high-end male consumer business group at Best Buy had a vision and decided to launch WOLF, the Women's Leadership Forum. WOLF@Best Buy became a network of thousands of employees and consumers working with individuals, brands, partners, stores and communities to help Best Buy build strong woman leaders and capture a greater share of the female consumer electronics market. The 48-minute video consists of two parts: The first part shows Julie interacting with participants in a class setting filmed in 2009; the second part shows highlights of the WOLF annual conferences held from 2005 to 2008. The sections cover: Taking risks, Vision for WOLF, WOLF business case, Cultural change, Alpha wolves, Give back, WOLF outside of Best Buy, Leadership challenge.