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Case
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Reference no. E395
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2010
Version: 25 October 2012
Revision date: 14-Nov-2012
Length: 19 pages
Data source: Field research

Abstract

James Gutierrez has started a socially responsible consumer lending company focused on serving the underbanked Hispanic market. The company has gone through a succession of sales directors and Gutierrez has now pinned his hopes on his operations director Sam Ulloa to help stem the tide. Can Ulloa do it? The future of Progreso Financiero depends on it.
Industry:
Other setting(s):
2012

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Abstract

James Gutierrez has started a socially responsible consumer lending company focused on serving the underbanked Hispanic market. The company has gone through a succession of sales directors and Gutierrez has now pinned his hopes on his operations director Sam Ulloa to help stem the tide. Can Ulloa do it? The future of Progreso Financiero depends on it.

Settings

Industry:
Other setting(s):
2012

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