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Case
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Reference no. E401
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 19 January 2011
Length: 17 pages
Data source: Field research
Topics: Wine; Import; Export; Start-up; Operations; Marketing; Consumer goods; Venture capital
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Abstract

Robert Eberhart is an American electronics executive living abroad in Japan as market president. He''s ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive management challenges ensue.
Location:
California, USA, Japan
Industry:
Wine
Other setting(s):
2011
Teaching note
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Reference no. E401TN
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 19 January 2011
Length: 16 pages
Data source: Field research
View full details
Compact case
Supplement
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Reference no. E401SQ
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 19 January 2011
Length: 1 pages
Data source: Field research
Topics: Wine; Import; Export; Start-up; Operations; Marketing; Consumer goods; Venture capital
View full details

About

Abstract

Robert Eberhart is an American electronics executive living abroad in Japan as market president. He''s ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for California wines. Legal, marketing, operational, and executive management challenges ensue.

Settings

Location:
California, USA, Japan
Industry:
Wine
Other setting(s):
2011

Related

Teaching note
-
Reference no. E401TN
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University); Arar Han (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 19 January 2011
Length: 16 pages
Data source: Field research
View full details
Compact case
Supplement
-
Reference no. E401SQ
Subject category: Entrepreneurship
Authors: George Foster (Stanford Graduate School of Business, Stanford University)
Published by: Stanford Business School
Originally published in: 2011
Version: 19 January 2011
Length: 1 pages
Data source: Field research
Topics: Wine; Import; Export; Start-up; Operations; Marketing; Consumer goods; Venture capital
View full details