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Case
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Reference no. M-1007-E
Subject category: Marketing
Authors: Fernanda Arias (University of Saint Cloud); Jose Luis Nueno (IESE Business School)
Published by: IESE Business School
Originally published in: 1995
Version: 05.06.1999
Length: 20 pages
Topics: Marketing; Pricing; Product
Share a link: https://casecent.re/p/10070
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Abstract

The product manager for Avena Kinesia faces the dilemma of setting transfer prices for an oat-based shower gel. The company that is launching the product has not made any new launches in this product category for several years. This case was previously numbered 599-043-1.
Location:
Spain
Industry:
Perfume
Size:
Incorporated company
Other setting(s):
1994
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Abstract

The product manager for Avena Kinesia faces the dilemma of setting transfer prices for an oat-based shower gel. The company that is launching the product has not made any new launches in this product category for several years. This case was previously numbered 599-043-1.

Settings

Location:
Spain
Industry:
Perfume
Size:
Incorporated company
Other setting(s):
1994

Related

Sorry, this product has no related items.