Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 26 February 2003
Abstract
Digital media - legitimate and otherwise - were one of the few bright spots for high-technology companies in the middle of a deep and protracted recession. These demands left computer makers, builders of components such as microprocessors, software developers, and others between a rock and a hard place. Consumers disliked many of the anti- piracy technologies promoted by media companies because they often restricted legal (as well as illegal) uses of the technologies. High technology companies feared government intrusion, legislating which technologies they could market. Many thought that digital media could provide compelling services (the ''killer app'') that would drive device sales and promote broadband uptake. The issues surrounding intellectual property protection could either promote or inhibit digital media. As these complementors squared off, countless billions of dollars and much of the future of media and technology were at stake.
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Abstract
Digital media - legitimate and otherwise - were one of the few bright spots for high-technology companies in the middle of a deep and protracted recession. These demands left computer makers, builders of components such as microprocessors, software developers, and others between a rock and a hard place. Consumers disliked many of the anti- piracy technologies promoted by media companies because they often restricted legal (as well as illegal) uses of the technologies. High technology companies feared government intrusion, legislating which technologies they could market. Many thought that digital media could provide compelling services (the ''killer app'') that would drive device sales and promote broadband uptake. The issues surrounding intellectual property protection could either promote or inhibit digital media. As these complementors squared off, countless billions of dollars and much of the future of media and technology were at stake.