Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: May 1999
Length: 14 pages
Data source: Field research
Share a link:
https://casecent.re/p/101441
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Abstract
D'Arcy faces a situation where political unrest may force them to leave a market that they have spent 10 years trying to establish a presence. As a client services company, they have entered most markets at the reguestldemand of their global clients who need help with their own expansion efforts. The development of these global brands in third world countries has not been easy as D'Arcy has had to face many obstacles from finding local assets to avoiding corruption, but the most pressing issue they have faced is how to find a balance between global ad campaigns developed for international clients and local culture which may may not understand or accept these western ideas.
About
Abstract
D'Arcy faces a situation where political unrest may force them to leave a market that they have spent 10 years trying to establish a presence. As a client services company, they have entered most markets at the reguestldemand of their global clients who need help with their own expansion efforts. The development of these global brands in third world countries has not been easy as D'Arcy has had to face many obstacles from finding local assets to avoiding corruption, but the most pressing issue they have faced is how to find a balance between global ad campaigns developed for international clients and local culture which may may not understand or accept these western ideas.