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Case
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Reference no. E-0009-E
Subject category: Entrepreneurship
Published by: IESE Business School
Originally published in: 1993
Version: 05.10.2001
Length: 20 pages
Data source: Published sources
Topics: Procurement

Abstract

The managing director of a company that supplies components to the automobile industry, mainly Nissan, is considering the company''s options for the future. Close supplier-client integration (from simultaneous design to just-in-time delivery) generates great pressure to make the company more competitive and make large investments, but also limits the company''s freedom when it comes to planning for the future. One of the main issues raised in the case is whether or not Esmar should follow its main customer, Nissan, and invest in the UK. This case was previously numbered ''698-034-1''.

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Abstract

The managing director of a company that supplies components to the automobile industry, mainly Nissan, is considering the company''s options for the future. Close supplier-client integration (from simultaneous design to just-in-time delivery) generates great pressure to make the company more competitive and make large investments, but also limits the company''s freedom when it comes to planning for the future. One of the main issues raised in the case is whether or not Esmar should follow its main customer, Nissan, and invest in the UK. This case was previously numbered ''698-034-1''.

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