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Case
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Reference no. E160
Subject category: Entrepreneurship
Published by: Stanford Business School
Originally published in: 2003
Version: 21 July 2003
Length: 18 pages
Data source: Field research

Abstract

Circles is a company that runs employee and customer loyalty programs for enterprises. The company was founded by two GSB alumnae in the late '90s. The case describes the idea formation process, the founding of the company, and various dilemmas management faced with determining which market to pursue and how to acquire customers without a large marketing investment. It also describes the transition from a consumer to an enterprise-oriented company.
Other setting(s):
2002

About

Abstract

Circles is a company that runs employee and customer loyalty programs for enterprises. The company was founded by two GSB alumnae in the late '90s. The case describes the idea formation process, the founding of the company, and various dilemmas management faced with determining which market to pursue and how to acquire customers without a large marketing investment. It also describes the transition from a consumer to an enterprise-oriented company.

Settings

Other setting(s):
2002

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