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Case
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Reference no. SM118C
Published by: Stanford Business School
Originally published in: 2003
Version: 10 October 2003
Length: 30 pages
Data source: Field research

Abstract

In the winter of 2001/2002, Rob Siegel, his marketing team, and the sales vice president drilled down on the first two target markets which the company had designated in August 2001: embedded and security cameras. Siegel had done high-level analysis during his first months that contributed to those decisions. The case explores how the company progressed in the markets it had identified.
Location:
Industry:
Other setting(s):
2003

About

Abstract

In the winter of 2001/2002, Rob Siegel, his marketing team, and the sales vice president drilled down on the first two target markets which the company had designated in August 2001: embedded and security cameras. Siegel had done high-level analysis during his first months that contributed to those decisions. The case explores how the company progressed in the markets it had identified.

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Location:
Industry:
Other setting(s):
2003

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