Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 10 October 2003
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Abstract
In the winter of 2001/2002, Rob Siegel, his marketing team, and the sales vice president drilled down on the first two target markets which the company had designated in August 2001: embedded and security cameras. Siegel had done high-level analysis during his first months that contributed to those decisions. The case explores how the company progressed in the markets it had identified.
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 11 October 2003
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 11 October 2003
About
Abstract
In the winter of 2001/2002, Rob Siegel, his marketing team, and the sales vice president drilled down on the first two target markets which the company had designated in August 2001: embedded and security cameras. Siegel had done high-level analysis during his first months that contributed to those decisions. The case explores how the company progressed in the markets it had identified.
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Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 11 October 2003
Subject category:
Strategy and General Management
Published by:
Stanford Business School
Version: 11 October 2003