Healthy Life Group - The Case Centre

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Case

Reference no. 9B11B009

Subject category: Finance, Accounting and Control

Authors: Elizabeth MA Grasby (Ivey Business School, Western University); Ian Dunn (Ivey Business School, Western University)

Published by: Ivey Publishing

Originally published in: 2011

Version: 2016-04-20

Revision date: 25-May-2016

Length: 7 pages

Data source: Field research

Topics: Food and drug; Forecasting; Feasibility analysis; Distribution; Health supplements; Accounting; Entrepreneurship; Introductory business

Share a link: https://casecent.re/p/101702

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Abstract

An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending December 31, 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.